This Saturday, after fiending to run it for the past year, I’ll finally be getting a chance to pitch Burning Empires to my group (w00t!).

In this case, by “pitch” I mean “run a pitch session” — one shot at hooking all three of my players. If someone hates it, we won’t play it. If no one loves it, we might or might not try a second session. Obviously, the result I’m shooting for is, “Sweet Jesus, we have to play this campaign!”

With that in mind, I’d like to ask the TT community this week’s GMing question: If you’ve taken this “pitch session” approach before, how did you make that session rock?

(If you’d like to help me with the Burning Empires part of the equation, I’ve started a forum thread about the BE-specific side of this question.)